*Please note that additional publications may be accessible through UNF Faculty Research and Scholarship.

Follow

Submissions from 2022

Link

Personalization of politicians on Instagram: what Generation Z wants to see in political posts, John H. Parmelee, Stephynie C. Perkins, and Berrin Beasley

Submissions from 2021

Link

Developing brand advocacy through brand activities on Facebook, Youngtae Choi, Michael W. Kroff, and Junga Kim

Link

Spillover Effects of Brand Safety Violations in Social Media, Chunsik Lee, Junga Kim, and Joon Soo Lim

Link

“You Should Tell Somebody”: A Survivor Stories Blog Project to Motivate Sexual Assault Victims, Rachel E. Riggs

Link

“A Tale of Two Hospitals”: The Role of Place-Based Sensemaking in COVID-19 Communication for Rural and Urban Texas Hospitals, Rachel E. Riggs, C. Hayes, and K. Burns

Link

The Influence of Video-Modeled Sexual Assault Disclosure and Self-Efficacy Messages on Sexual Assault Disclosure Efficacy of Adolescent Girls, Rachel E. Riggs and E. E. Rasmussen

Link

From fiction to reality: Presidential framing in the Ukrainian comedy Servant of the People, Nataliya Roman, Berrin A. Beasley, and John H. Parmelee

Link

Displaced and invisible: Ukrainian refugee crisis coverage in the US, UK, Ukrainian, and Russian newspapers, Nataliya Roman, Anna Young, and Stephynie C. Perkins

Submissions from 2020

Link

Cognitive capitalism, free labor, and financial communication: A critical discourse analysis of social media IPO registration statements, Siho Nam

Link

Exploring Youtube Marketing Communication Among 200 Leading National Advertisers, Jaehee Park and Carolynn McMahan

Link

Insta-echoes: Selective exposure and selective avoidance on Instagram, John H. Parmelee and Nataliya Roman

Link

Tweeting about terror: A World Systems Theory approach to comparing international newspaper coverage online, Nataliya Roman, Mariam F. Alkazemi, and Margaret C. Stewart

Submissions from 2019

Link

Present at the Creation: Kenneth Burke at the First CCCC, James P. Beasley and Jack Selzer

Link

Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media, Youngtae Choi and Junga Kim

Link

Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships, Jong Yoon Lee, Jae Hee Park, and Jong Woo Jun

Link

Gender and Generational Differences in Political Reporters’ Interactivity on Twitter, John H. Parmelee, Nataliya Roman, Berrin Beasley, and Stephynie C. Perkins

A New Season For the Baylor Nation: Image Repair and Organizational Learning in Baylor’s Title IX Crisis, Rachel E. Riggs

Submissions from 2018

Link

Rhetoric at the University of Chicago, James P. Beasley

Link

Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users, Chunsik Lee, Youngtae Choi, and Junga Kim

Link

Comparing Interactivity on Twitter by Political Reporters at TV Networks, Online-Only News Websites, and Newspapers, John H. Parmelee, Nataliya Roman, Berrin Beasley, and Stephynie C. Perkins

Link

Defining Social Listening: Recognizing an Emerging Dimension of Listening, Margaret C. Stewart and Christa L. Arnold

PDF

Reputational Threats Online: Social Media as a Simultaneous Agent of Crisis and Tool for Response and Resolution in the Case Study of an American Academic Library, Margaret C. Stewart and Maria Atilano

PDF

STREMII Model Application, Cory Young and Margaret C. Stewart

Submissions from 2017

Link

Examining the role of relationship factors on eWOM effectiveness in social media, Junga Kim and Chunsik Lee

Link

Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs), Jae Hee Park and Sally J. McMillan

Link

Florida political reporters interact rarely online, John H. Parmelee and David Deeley

Link

Information wars: Eastern Ukraine military conflict coverage in the Russian, Ukrainian and U.S. newscasts, Nataliya Roman, Wayne Wanta, and Iuliia Buniak

PDF

Improving Customer Relations with Social Listening: A Case Study of an American Academic Library, Margaret C. Stewart, Maria Atilano, and Christa L. Arnold

Submissions from 2016

Link

Blue governors in red states and red governors in blue states, Hyun Jung Yun and Jae Hee Park

Link

The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle, Margaret C. Stewart and B. Gail Wilson

Link

Blue Governors in Red States and Red Governors in Blue States, Hyun Jung Yun and Jae Hee Park

Submissions from 2015

Link

Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites, Junga Kim, Chunsik Lee, and Troy Elias

Submissions from 2014

Link

Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?, Jisu Huh, Denise E. Delorme, Leonard N. Reid, and Junga Kim

Link

The agenda-building function of political tweets, John H. Parmelee

Submissions from 2013

Link

Social media and the value of truth: Navigating the web of morality, Berrin Beasley

Link

Ideas and Consequences: Richard Weaver, Sharon Crowley, and Rhetorical Politics, James P. Beasley

Link

Are Physicians and Patients in Agreement? Exploring Dyadic Concordance, Justin J. Coran, Tanya Koropeckyj-Cox, and Christa L. Arnold

Link

The cultural political economy of the Korean wave in East Asia: Implications for cultural globalization theories, Siho Nam

Link

Political journalists and Twitter: Influences on norms and practices, John H. Parmelee

Submissions from 2012

Link

Revisiting patient communication training: An updated needs assessment and the AGENDA model, Christa L. Arnold, Justin J. Coran, and Melanie G. Hagen

Link

Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes, Hyojin Kim and Chunsik Lee

Link

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers' judgments?, Hyojin Kim and Chunsik Lee

Link

Exploring social and psychological factors that influence the gathering of political information online, John H. Parmelee and Stephynie C. Perkins