Measurement of the overall net dollar impact of the NFL team requires analysis that traces both the direct and indirect effects of new spending, using appropriate multiplier factors. This study presents the results of such an analysis, focusing on the generation of higher levels of final spending in the Jacksonville MSA, and the creation of new jobs throughout the area economy.
Perry, Joseph M., "The Economic Impact Of A National Football League Team On The Northeast Florida Economy" (1990). Economics and Geography Faculty Publications. Paper 2.