Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama, John Vincent, Jason W. Lee, Kevin Hull, John Hill
Jason W. Lee

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding, Jason W. Lee
Jason W. Lee

Getting to the Point: Integrating Fast-Presentation Design in Kinesiology and Sport Management, Jason W. Lee, Terence W. Cavanaugh, Laci Wallace-McRee
Jason W. Lee

Enhancing Recreation, Parks, Tourism Courses: Using Movies as Teaching Tools, Marni Goldenberg, Jason W. Lee, Teresa O'Bannon
Jason W. Lee

A Cause without a Rebel: The Rebranding of Forrest High School, Jason W. Lee, Elizabeth A. Gregg
Jason W. Lee

Game Faces: Sport Celebrity and the Laws of Reputation, Jason W. Lee
Jason W. Lee

Major Motivation: What Motivates Students to Select Sport Management as Major?, Jennifer Kane, Chris Janson, Jason W. Lee
Jason W. Lee

Cock-a-Doodle-U: Examining University Brand Personality and Visual Identity at Coastal Carolina University, W. Andrew Czekanski, Jason W. Lee
Jason W. Lee

Think globally, engage pedagogically: Procuring and supervising international field experiences, Jason W. Lee, Jennifer J. Kane, Elizabeth A. Gregg, Terence Cavanaugh
Jason W. Lee

I like It: Examining NFL Facebook Communication Strategies, Laci Wallace-McRee, Jason W. Lee
Jason W. Lee

Blazing a Trail…or Blazing Saddles: A Case Study of Players’ Social Media Response to the Decision to Drop UAB Blazer Football, Kevin Hull, Jason W. Lee
Jason W. Lee

Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resources, Jason W. Lee, Terence Cavanaugh
Jason W. Lee