Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama, John Vincent, Jason W. Lee, Kevin Hull, John Hill
Jason W. Lee

A Cause without a Rebel: The Rebranding of Forrest High School, Jason W. Lee, Elizabeth A. Gregg
Jason W. Lee

Game Faces: Sport Celebrity and the Laws of Reputation, Jason W. Lee
Jason W. Lee

Major Motivation: What Motivates Students to Select Sport Management as Major?, Jennifer Kane, Chris Janson, Jason W. Lee
Jason W. Lee

Cock-a-Doodle-U: Examining University Brand Personality and Visual Identity at Coastal Carolina University, W. Andrew Czekanski, Jason W. Lee
Jason W. Lee

I like It: Examining NFL Facebook Communication Strategies, Laci Wallace-McRee, Jason W. Lee
Jason W. Lee

Blazing a Trail…or Blazing Saddles: A Case Study of Players’ Social Media Response to the Decision to Drop UAB Blazer Football, Kevin Hull, Jason W. Lee
Jason W. Lee

Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resources, Jason W. Lee, Terence Cavanaugh
Jason W. Lee