Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama, John Vincent, Jason W. Lee, Kevin Hull, John Hill
Jason W. Lee

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding, Jason W. Lee
Jason W. Lee

Major Motivation: What Motivates Students to Select Sport Management as Major?, Jennifer Kane, Chris Janson, Jason W. Lee
Jason W. Lee

I like It: Examining NFL Facebook Communication Strategies, Laci Wallace-McRee, Jason W. Lee
Jason W. Lee