The discussion with executive staff about building an integrated marketing strategy for Blue Cross and Blue Shield of Florida. Box 23, Folder 294.
Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – Discussion with Executive Staff. 1996. Florida Blue Archives. University of North Florida, Thomas G. Carpenter Library Special Collections and Archives. UNF Digital Commons, https://digitalcommons.unf.edu/flablue_text/1634/