Publication Date

2-7-1997

Abstract

Organization Re-design – External Communications Strategy – Phase II, with attachments: Spokesperson strategy, Draft Holding statement – Blue Cross & Blue Shield of Florida Implements New Organizational Structure, Implementation Briefing Book – Communication section, Final Outline – GBU Reporter Briefing on Organizational Re-design, Notes: customer communication, Executive bios – Ernest Brodsky, Peter Burchett, Paul Jennings. Box 24, Folder 311.

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