Business case presented in January 2011 to change the name and identity of The Blue Foundation to Blue Cross and Blue Shield of Florida Foundation to align it more closely with the Blue Enterprise brand. Box: 33 Folder: 416
Branding The Blue Foundation--Business Case. 2011. Florida Blue Archives. University of North Florida, Thomas G. Carpenter Library Special Collections and Archives. UNF Digital Commons, https://digitalcommons.unf.edu/flablue_text/80/.