The Business of BCBSF— Direct Market Segment Team
This video is a recording of a presentation on the direct market segment team. The speakers discusses the organization of direct market segmentation, past and present. He shares statistics on BCBSF enrollment and compares them to the projected numbers for enrollment. He discusses the goals for enrollment, direct market product distribution, and the rate increase process.
Blue Cross and Blue Shield of Florida, Inc., "The Business of BCBSF— Direct Market Segment Team" (1995). Florida Blue Audiovisual Materials. 109.