The Business of BCBSF— Direct Market Segment Team

Title

The Business of BCBSF— Direct Market Segment Team

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Description

This video is a recording of a presentation on the direct market segment team. The speakers discusses the organization of direct market segmentation, past and present. He shares statistics on BCBSF enrollment and compares them to the projected numbers for enrollment. He discusses the goals for enrollment, direct market product distribution, and the rate increase process.

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Publication Date:

1995

Keywords:

Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, Training and compliance

Media Format

flash

The Business of BCBSF— Direct Market Segment Team

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