BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”
Advertisement begins with music and a few scenarios including a man watching kids play basketball, friends leaving a café together and smiling, a homeless family is shown walking down the street, a mother complains about getting a car ticket but sees a pregnant mother smoking a cigarette. The importance of donating to programs that help children, the homeless, and pregnant women is emphasized. Families and individuals are shown benefiting from these donations. This video ends with Tony Benevento, BCBSF Chairman, encouraging people to donate to the United Way and an image of “The Answer is You” flashes on the screen.
Blue Cross and Blue Shield of Florida, Inc., "BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”" (1997). Florida Blue Audiovisual Materials. 113.