BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”

Title

BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”

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Description

Advertisement begins with music and a few scenarios including a man watching kids play basketball, friends leaving a café together and smiling, a homeless family is shown walking down the street, a mother complains about getting a car ticket but sees a pregnant mother smoking a cigarette. The importance of donating to programs that help children, the homeless, and pregnant women is emphasized. Families and individuals are shown benefiting from these donations. This video ends with Tony Benevento, BCBSF Chairman, encouraging people to donate to the United Way and an image of “The Answer is You” flashes on the screen.

Publication Date

1997

Disciplines:

Insurance

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/

BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”
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