American Association of Health Plans Ads—Game and Alarm, 6/6/1998
- The Video contains two advertisements paid for by the American Association of Health Plans. In the first advertisement, titled “Game,” politicians’ attacks on HMOs are compared to beating a piñata, which represents the Americans covered by HMOs. The advertisement lists major organizations that oppose the proposed regulation of HMOs. The second advertisement, “Alarm,” follows a security company owner who discusses how higher costs caused by regulations make it harder for his company to provide insurance to its employees. Both advertisements conclude with the slogan, “When Politicians Play Doctor Real People Can Get Hurt”
Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- advertising and marketing, audiovisual materials—archives,
Blue Cross and Blue Shield of Florida, Inc., "American Association of Health Plans Ads—Game and Alarm, 6/6/1998" (1998). Florida Blue Audiovisual Materials. 15.