Blue on Blue Special Report- The President’s Address- Update on Corporate Direction
Begins with a review of the previous announcement video. President and CEO, Bill Flaherty, discusses the changing marketplace and how Blue Cross and Blue Shield of Florida will be adapting to these changes. Bill Flaherty discusses the changing corporate direction. New corporate strategies are explained under the idea of a “Low Cost Producer.” The “Business Transformation” of Blue Cross and Blue Shield of Florida is discussed. This includes “Reengineering”, “Human Resource System”, and “Information Technology.” The company growth of 1994 is mentioned in which 150,000 new members were added. Overview of 1994 highlights of the company are mentioned.
Blue Cross and Blue Shield of Florida, Inc., "Blue on Blue Special Report- The President’s Address- Update on Corporate Direction" (1995). Florida Blue Audiovisual Materials. 27.