BCBSF—Advertising and Marketing Communications Real Life—Sample Reel
This video is a series of variations of the same advertisement. A man walks through a hospital while stressing the need for health insurance. He presents the benefits of BCBSF’s Health Options and encourages the viewer to get a plan. If the viewer calls a phone number in the advertisement, they can receive a free informational booklet. The advertisements conclude with the slogan, “It’s health coverage for real life, at no extra cost.”
Blue Cross and Blue Shield of Florida, Inc., "BCBSF—Advertising and Marketing Communications Real Life—Sample Reel" (1998). Florida Blue Audiovisual Materials. 31.