Title

BCBSF—Advertising and Marketing Communications Real Life—Sample Reel

Creator

Blue Cross and Blue Shield of Florida, Inc.

Files

Description

This video is a series of variations of the same advertisement. A man walks through a hospital while stressing the need for health insurance. He presents the benefits of BCBSF’s Health Options and encourages the viewer to get a plan. If the viewer calls a phone number in the advertisement, they can receive a free informational booklet. The advertisements conclude with the slogan, “It’s health coverage for real life, at no extra cost.”

Publication Date

2-20-1998

Suggested Citation

Blue Cross and Blue Shield of Florida, Inc., "BCBSF—Advertising and Marketing Communications Real Life—Sample Reel" (1998). Florida Blue Audiovisual Materials. 31.
https://digitalcommons.unf.edu/flblue_media/31

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/