
Title
BCBSF—Advertising and Marketing Communications Real Life—Sample Reel
Files
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Description
This video is a series of variations of the same advertisement. A man walks through a hospital while stressing the need for health insurance. He presents the benefits of BCBSF’s Health Options and encourages the viewer to get a plan. If the viewer calls a phone number in the advertisement, they can receive a free informational booklet. The advertisements conclude with the slogan, “It’s health coverage for real life, at no extra cost.”
Publication Date
2-20-1998
Suggested Citation
Blue Cross and Blue Shield of Florida, Inc., "BCBSF—Advertising and Marketing Communications Real Life—Sample Reel" (1998). Florida Blue Audiovisual Materials. 31.
https://digitalcommons.unf.edu/flblue_media/31
Rights Statement
http://rightsstatements.org/vocab/InC/1.0/
