BCBSF—Advertising and Marketing Communications Real Life—Sample Re

Title

BCBSF—Advertising and Marketing Communications Real Life—Sample Re

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Description

This video is a series of variations of the same advertisement. A man walks through a hospital while stressing the need for health insurance. He presents the benefits of BCBSF’s Health Options and encourages the viewer to get a plan. If the viewer calls a phone number in the advertisement, they can receive a free informational booklet. The advertisements conclude with the slogan, “It’s health coverage for real life, at no extra cost.”

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Publication Date:

2-20-1998

Keywords:

Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, advertising and marketing,Promotional and sales materials, advertisements and PSA’s

Media Format

flash

BCBSF—Advertising and Marketing Communications Real Life—Sample Re

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