BCBSF PSA—Health Start, Baby Hotline

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BCBSF PSA—Health Start, Baby Hotline

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Healthy Start/Baby Hotline, 1991/12. This video contains a series of eight PSAs about pregnancy sponsored by Blue Cross Blue Shield of Florida and the Florida Department of Health and Rehabilitative Services.

Video #1: Blue Cross Blue Shield of Florida “No Mother”, 1991/08/26. The first PSA, “No Mother,” warns of the consequences of not going to a doctor during pregnancy can have on a baby.


Video #2: Blue Cross Blue Shield of Florida “First Time”, 1991/08/26. The second PSA, “First Time,” shows a younger infant in danger of dying and urges the viewer to see a doctor if they are pregnant.


Video #3: Blue Cross Blue Shield of Florida “Three Women”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #4: Blue Cross Blue Shield of Florida “Mary Jane”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #5: Blue Cross Blue Shield of Florida “Nilsa”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.


Video #6: Blue Cross Blue Shield of Florida “Troubles”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #7: Blue Cross Blue Shield of Florida “No Mother – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.

Video #8: Blue Cross Blue Shield of Florida “First Time – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.

Publication Date

12-1991

BCBSF PSA—Health Start, Baby Hotline

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