Title

BCBSF Ads—Andy Low Cost Blue Options

Creator

Blue Cross and Blue Shield of Florida, Inc.

Files

Description

This video is about the Low Cost Blue Options advertising campaign. It features a presenter name Andy who explains how BCBSF lowered its prices to suit the changing healthcare industry. He also details how BCBSF has gained more customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.

Publication Date

6-19-2006

Suggested Citation

Blue Cross and Blue Shield of Florida, Inc., "BCBSF Ads—Andy Low Cost Blue Options" (2006). Florida Blue Audiovisual Materials. 46.
https://digitalcommons.unf.edu/flblue_media/46