BCBSF Ads—Andy Low Cost Blue Options

Title

BCBSF Ads—Andy Low Cost Blue Options

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Description

This video presents the the Low Cost Blue Options advertising campaign. It features a presenter named Andy who explains how Blue Cross and Blue Shield of Florida lowered prices to suit the changing healthcare industry. He also details how Blue Cross and Blue Shield of Florida has gained customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.

Publication Date

6-19-2006

Disciplines:

Insurance

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/

BCBSF Ads—Andy Low Cost Blue Options

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