BCBSF Ads—Andy Low Cost Blue Options
This video is about the Low Cost Blue Options advertising campaign. It features a presenter name Andy who explains how BCBSF lowered its prices to suit the changing healthcare industry. He also details how BCBSF has gained more customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.
Blue Cross and Blue Shield of Florida, Inc., "BCBSF Ads—Andy Low Cost Blue Options" (2006). Florida Blue Audiovisual Materials. 46.