BCBSF Ads—Andy Low Cost Blue Options
This video presents the the Low Cost Blue Options advertising campaign. It features a presenter named Andy who explains how Blue Cross and Blue Shield of Florida lowered prices to suit the changing healthcare industry. He also details how Blue Cross and Blue Shield of Florida has gained customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.
Blue Cross and Blue Shield of Florida, Inc., "BCBSF Ads—Andy Low Cost Blue Options" (2006). Florida Blue Audiovisual Materials. 46.