BCBSF Ads—Andy Low Cost Blue Options

Title

BCBSF Ads—Andy Low Cost Blue Options

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Description

This video is about the Low Cost Blue Options advertising campaign. It features a presenter name Andy who explains how BCBSF lowered its prices to suit the changing healthcare industry. He also details how BCBSF has gained more customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.

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Publication Date:

6-19-2006

Keywords:

Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, advertising and marketing, Promotional and sales materials, advertisements and PSA’s

Media Format

flash

BCBSF Ads—Andy Low Cost Blue Options

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