Market Horizons Inc.—Denise Barton Focus Group Part 2
This video is the second part of a recording of a focus group with Denise Barton and BCBSF employees. The group discusses provider relationships, non-advertisement insurance product promotions, occupations in medical practice offices, physician publications, medical insurance software, managed care plans, Medicaid, and rural physicians.
Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, Marketing and PR Materials, Market research and focus groups
Blue Cross and Blue Shield of Florida, Inc., "Market Horizons Inc.—Denise Barton Focus Group Part 2" (2001). Florida Blue Audiovisual Materials. 55.