Market Horizons Inc.—Cliff Frank—Focus Group #1
This video is the first part of a recording of a focus group with Cliff Frank and BCBSF employees. The group discusses medical practice office management, revenue streams, medical administration problems, the business practices of small medical practices, Medicare, inefficient medical care due to insurance complications, alternative business models like ASPs, primary care practices and specialists’ offices, aggregate information, methods to communicate new insurance products and systems to doctors, malpractice brokers, and doctor’s desires and expectations from insurance companies.
Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, Marketing and PR Materials, Market research and focus groups
Blue Cross and Blue Shield of Florida, Inc., "Market Horizons Inc.—Cliff Frank—Focus Group #1" (2001). Florida Blue Audiovisual Materials. 58.