Corporate Direction for 1992, 2000, and Beyond

Title

Corporate Direction for 1992, 2000, and Beyond

Files

Description

This is a “Blue on Blue Special Report,” focusing on the corporate direction of BCBSF. The presenter explains the history of BCBSF’s corporate direction as the “low cost producer” by using managed care like HMO. BCBSF’s corporate direction has stayed the same, but the corporate strategies employed have changed. The video discusses marketing strategies, managed strategies, human resources strategies, diversification strategies, information technology strategies, and finance strategies.

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Publication Date:

1-2005

Keywords:

Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, Employee news and updates

Media Format

flash

Corporate Direction for 1992, 2000, and Beyond

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