Corporate Direction for 1995, 2000, and Beyond
This is a “Blue on Blue Special Report,” focusing on the corporate direction of BCBSF. The presenter explains the history of BCBSF’s corporate direction as the “low cost producer” by using managed care like HMO. BCBSF’s corporate direction has stayed the same, but the corporate strategies employed have changed. The video discusses marketing strategies, managed strategies, human resources strategies, diversification strategies, information technology strategies, and finance strategies.
Blue Cross and Blue Shield of Florida, Inc., "Corporate Direction for 1995, 2000, and Beyond" (2005). Florida Blue Audiovisual Materials. 71.