This video is a recording of a presentation on customer segmentation. The speaker reviews phase 1 of the consumer-focused strategy approach and the objectives and areas of study of the completed research. He also reviews the definition of market segmentation. He discusses changes to how businesses provide benefits to their employees. The speaker then describes the research methods and results of the study he is presenting. He explains the different segments of potential customers that the study created.
Blue Cross and Blue Shield of Florida, Inc., "Morning, 2001" (2001). Florida Blue Audiovisual Materials. 75.