Volume VI, 2007
Dr. Robert Smallwood
Most often quantitative data is used in the social sciences. Sometimes, however, researchers must use qualitative data for exploration. In a study on communication effectiveness we used both quantitative and qualitative data. After analyzing the quantitative data we used both a traditional text analysis and a computerized text analysis. Our aim in this paper is to discuss variance, or lack thereof, between outcomes utilizing traditional and computerized text analysis.
Bright, Melissa A. and O’Connor, Dawn, "Qualitative Data Analysis: Comparison Between Traditional and Computerized Text Analysis" (2007). All Volumes (2001-2008). 21.