All Volumes (2001-2008)


Volume VII, 2008

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According to the mental models approach to media effects, Americans with no French contact are more likely to believe media display a more accurate picture of the French culture than in reality. Forty undergraduate students participated in a study to test the following hypotheses: (1) Viewers without French contact will accept more stereotypical statements than viewers with French contact (2) Viewers with French contact will have a longer response latency when assessing the truth value of stereotypical statements. Twenty participants had previous knowledge or experience of French culture and 20 did not. The participants watched a film clip, answered questionnaires, and completed a reaction time test and Q-sort. The Q-sort data was analyzed with a principal components factor analysis and the results indicate partial support of contact influencing stereotype acceptance.