*Please note that additional publications may be accessible through UNF Faculty Research and Scholarship.
Submissions from 2022
Personalization of politicians on Instagram: what Generation Z wants to see in political posts, John H. Parmelee, Stephynie C. Perkins, and Berrin Beasley
Submissions from 2021
Developing brand advocacy through brand activities on Facebook, Youngtae Choi, Michael W. Kroff, and Junga Kim
Spillover Effects of Brand Safety Violations in Social Media, Chunsik Lee, Junga Kim, and Joon Soo Lim
“You Should Tell Somebody”: A Survivor Stories Blog Project to Motivate Sexual Assault Victims, Rachel E. Riggs
“A Tale of Two Hospitals”: The Role of Place-Based Sensemaking in COVID-19 Communication for Rural and Urban Texas Hospitals, Rachel E. Riggs, C. Hayes, and K. Burns
The Influence of Video-Modeled Sexual Assault Disclosure and Self-Efficacy Messages on Sexual Assault Disclosure Efficacy of Adolescent Girls, Rachel E. Riggs and E. E. Rasmussen
From fiction to reality: Presidential framing in the Ukrainian comedy Servant of the People, Nataliya Roman, Berrin A. Beasley, and John H. Parmelee
Displaced and invisible: Ukrainian refugee crisis coverage in the US, UK, Ukrainian, and Russian newspapers, Nataliya Roman, Anna Young, and Stephynie C. Perkins
Submissions from 2020
Exploring Youtube Marketing Communication Among 200 Leading National Advertisers, Jaehee Park and Carolynn McMahan
Insta-echoes: Selective exposure and selective avoidance on Instagram, John H. Parmelee and Nataliya Roman
Tweeting about terror: A World Systems Theory approach to comparing international newspaper coverage online, Nataliya Roman, Mariam F. Alkazemi, and Margaret C. Stewart
Submissions from 2019
Present at the Creation: Kenneth Burke at the First CCCC, James P. Beasley and Jack Selzer
Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media, Youngtae Choi and Junga Kim
Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships, Jong Yoon Lee, Jae Hee Park, and Jong Woo Jun
Gender and Generational Differences in Political Reporters’ Interactivity on Twitter, John H. Parmelee, Nataliya Roman, Berrin Beasley, and Stephynie C. Perkins
A New Season For the Baylor Nation: Image Repair and Organizational Learning in Baylor’s Title IX Crisis, Rachel E. Riggs
Submissions from 2018
Rhetoric at the University of Chicago, James P. Beasley
Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users, Chunsik Lee, Youngtae Choi, and Junga Kim
Comparing Interactivity on Twitter by Political Reporters at TV Networks, Online-Only News Websites, and Newspapers, John H. Parmelee, Nataliya Roman, Berrin Beasley, and Stephynie C. Perkins
Defining Social Listening: Recognizing an Emerging Dimension of Listening, Margaret C. Stewart and Christa L. Arnold
Reputational Threats Online: Social Media as a Simultaneous Agent of Crisis and Tool for Response and Resolution in the Case Study of an American Academic Library, Margaret C. Stewart and Maria Atilano
STREMII Model Application, Cory Young and Margaret C. Stewart
Submissions from 2017
Examining the role of relationship factors on eWOM effectiveness in social media, Junga Kim and Chunsik Lee
Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs), Jae Hee Park and Sally J. McMillan
Florida political reporters interact rarely online, John H. Parmelee and David Deeley
Information wars: Eastern Ukraine military conflict coverage in the Russian, Ukrainian and U.S. newscasts, Nataliya Roman, Wayne Wanta, and Iuliia Buniak
Improving Customer Relations with Social Listening: A Case Study of an American Academic Library, Margaret C. Stewart, Maria Atilano, and Christa L. Arnold
Submissions from 2016
Blue governors in red states and red governors in blue states, Hyun Jung Yun and Jae Hee Park
The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle, Margaret C. Stewart and B. Gail Wilson
Blue Governors in Red States and Red Governors in Blue States, Hyun Jung Yun and Jae Hee Park
Submissions from 2015
Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites, Junga Kim, Chunsik Lee, and Troy Elias
Submissions from 2014
Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?, Jisu Huh, Denise E. Delorme, Leonard N. Reid, and Junga Kim
The agenda-building function of political tweets, John H. Parmelee
Submissions from 2013
Social media and the value of truth: Navigating the web of morality, Berrin Beasley
Ideas and Consequences: Richard Weaver, Sharon Crowley, and Rhetorical Politics, James P. Beasley
Are Physicians and Patients in Agreement? Exploring Dyadic Concordance, Justin J. Coran, Tanya Koropeckyj-Cox, and Christa L. Arnold
Political journalists and Twitter: Influences on norms and practices, John H. Parmelee
Submissions from 2012
Revisiting patient communication training: An updated needs assessment and the AGENDA model, Christa L. Arnold, Justin J. Coran, and Melanie G. Hagen
Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes, Hyojin Kim and Chunsik Lee
Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers' judgments?, Hyojin Kim and Chunsik Lee
Exploring social and psychological factors that influence the gathering of political information online, John H. Parmelee and Stephynie C. Perkins