ORCID

https://orcid.org/0000-0002-9292-7940

Year

2022

Season

Spring

Paper Type

Master's Thesis

College

College of Arts and Sciences

Degree Name

Master of Science (MS)

Department

Communication

NACO controlled Corporate Body

University of North Florida. School of Communication

First Advisor

Dr. Stephynie Perkins

Second Advisor

Dr. Berrin Beasley

Third Advisor

Dr. Brian Thornton

Department Chair

Dr. John Parmelee

College Dean

Dr. Kaveri Subrahmanyam

Abstract

This thesis uses historical analysis to review how the NASA Communication Office published information about its equal opportunity efforts from the 1970s through the 2010s. NASA press materials were examined using various keywords to search for programs and initiatives to recruit and maintain women and minorities in the space agency. The idea to create internal programs to increase women and ­­minorities within NASA appeared in the mid-1970s, but the agency did not report initiatives until the late 1980s and 2010s, when the keywords women, minorities, and equal opportunity ­were mentioned most often. NASA continues to develop and implement diversity programs to assess the workforce development and inclusion initiatives for the 21st century.

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