Traditional PPC Customer Service Curriculum in Five parts
This video is a collection of videos about BCBSF. The first video commemorates BCBSF’s 50th anniversary. It describes the company, its history, and its managed care strategy. The video contains clips of BCBSF executives and a BCBSF customer discussing the company’s qualities and achievements. The second video is a Blue on Blue Special Report, which discusses BCBSF’s corporate direction for the future. It outlines the changes BCBSF will undergo to gain a competitive advantage. The third video contains clips from focus groups that show what customers expect from the customer service of health insurance companies. The fourth video outlines the qualities of good customer service, using clips from focus groups. The fifth video promotes Personal Health Adviser, a BCBSF service that provides members information on health care through phone calls with registered nurses.
Blue Cross and Blue Shield of Florida, Inc., "Traditional PPC Customer Service Curriculum in Five parts" (1995). Florida Blue Audiovisual Materials. 100.