The Business of BCBSF— Marketing (2 of 2)

Creator

Blue Cross and Blue Shield of Florida, Inc.

Files

Description

This video is the end of a recording of a presentation on marketing. The speaker discusses selling insurance products, communicating with other departments, and establishing relationships with control plans. She explains direct marketing to different demographics and market expansion throughout Florida.

Publication Date

1995

Suggested Citation

Blue Cross and Blue Shield of Florida, Inc. The Business of BCBSF— Marketing (2 of 2). 1995. Florida Blue Audiovisual Materials. University of North Florida, Thomas G. Carpenter Library Special Collections and Archives. https://digitalcommons.unf.edu/flblue_media/105/