The Business of BCBSF— Marketing (2 of 2)
This video is the end of a recording of a presentation on marketing. The speaker discusses selling insurance products, communicating with other departments, and establishing relationships with control plans. She explains direct marketing to different demographics and market expansion throughout Florida.
Blue Cross and Blue Shield of Florida, Inc., "The Business of BCBSF— Marketing (2 of 2)" (1995). Florida Blue Audiovisual Materials. 105.