The Business of BCBSF— Marketing (2 of 2)

Title

The Business of BCBSF— Marketing (2 of 2)

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Description

This video is the end of a recording of a presentation on marketing. The speaker discusses selling insurance products, communicating with other departments, and establishing relationships with control plans. She explains direct marketing to different demographics and market expansion throughout Florida.

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Publication Date:

1995

Keywords:

Florida Blue Archives, BlueCross and Blue Shield of Florida, Inc. -- audiovisual materials—archives, Training and compliance

Media Format

flash

The Business of BCBSF— Marketing (2 of 2)

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