BCBSF PSA—Health Start, Baby Hotline
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Description
Healthy Start/Baby Hotline, 1991/12. This video contains a series of eight PSAs about pregnancy sponsored by Blue Cross Blue Shield of Florida and the Florida Department of Health and Rehabilitative Services.
Video #1: Blue Cross Blue Shield of Florida “No Mother”, 1991/08/26. The first PSA, “No Mother,” warns of the consequences of not going to a doctor during pregnancy can have on a baby.
Video #2: Blue Cross Blue Shield of Florida “First Time”, 1991/08/26. The second PSA, “First Time,” shows a younger infant in danger of dying and urges the viewer to see a doctor if they are pregnant.
Video #3: Blue Cross Blue Shield of Florida “Three Women”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.
Video #4: Blue Cross Blue Shield of Florida “Mary Jane”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.
Video #5: Blue Cross Blue Shield of Florida “Nilsa”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.
Video #6: Blue Cross Blue Shield of Florida “Troubles”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.
Video #7: Blue Cross Blue Shield of Florida “No Mother – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.
Video #8: Blue Cross Blue Shield of Florida “First Time – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.
Publication Date
12-1991
Suggested Citation
Blue Cross and Blue Shield of Florida, Inc. BCBSF PSA—Health Start, Baby Hotline. 1991. Florida Blue Audiovisual Materials. University of North Florida, Thomas G. Carpenter Library Special Collections and Archives. https://digitalcommons.unf.edu/flblue_media/36/
