Blue on Blue 3rd Quarter, 10/21/1992
Description: This segment of Blue on Blue begins with an account of how Hurricane Andrew impacted the southern Florida region of Blue Cross Blue Shield and the company’s response to their employees, providers, and members. The healthcare industry was investigated for fraud and since Blue Cross Blue Shield was one of the largest health care providers of the time, they had to go through a series of senate hearings. Transition into another year of campaigning for United Way. The development of an explanation of benefits for members became necessary when it was discovered that the terminology was not easily understandable for members. Progress was made in expanding accessibility for handicap employees. These updates are followed by a montage of employees at events such as parties and fund raisers. Updates for healthcare policies, Medicare, and employee news are discussed. The City of Gainesville, a publishing company, and a U.S. sugar company all purchased PPO products, making up a considerable victory for Blue Cross and Blue Shield. The third annual “Wellness Classic” occurred September 20th, 1992 at which over one-thousand people attended and raised $21,000 for Big Brother’s Big Sister’s. Employees of Blue Cross Blue Shield presented U.S. Olympians with banners. Improving the quality of customer service for both members and providers is a top priority. This segment ends with the promotion of the upcoming Toys for Tots drive in November.
Florida Blue Archives; BlueCross and Blue Shield of Florida; Inc. -- advertising and marketing; audiovisual materials--archives; Blue on Blue
Blue Cross and Blue Shield of Florida, Inc., "Blue on Blue 3rd Quarter, 10/21/1992" (1992). Florida Blue Audiovisual Materials. 4.