Corporate Direction for 1995, 2000, and Beyond
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Description
This is a “Blue on Blue Special Report,” focusing on the corporate direction of BCBSF. The presenter explains the history of BCBSF’s corporate direction as the “low cost producer” by using managed care like HMO. BCBSF’s corporate direction has stayed the same, but the corporate strategies employed have changed. The video discusses marketing strategies, managed strategies, human resources strategies, diversification strategies, information technology strategies, and finance strategies.
Publication Date
1-2005
Suggested Citation
Blue Cross and Blue Shield of Florida, Inc. Corporate Direction for 1995, 2000, and Beyond. 2005. Florida Audiovisual Materials. University of North Florida, Thomas G. Carpenter Library Special Collections and Archives. https://digitalcommons.unf.edu/flblue_media/71/
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