All Volumes (2001-2008)

Volume

Volume VII, 2008

Document Type

Article

Publication Date

2008

Abstract

According to the mental models approach to media effects, Americans with no French contact are more likely to believe media display a more accurate picture of the French culture than in reality. Forty undergraduate students participated in a study to test the following hypotheses: (1) Viewers without French contact will accept more stereotypical statements than viewers with French contact (2) Viewers with French contact will have a longer response latency when assessing the truth value of stereotypical statements. Twenty participants had previous knowledge or experience of French culture and 20 did not. The participants watched a film clip, answered questionnaires, and completed a reaction time test and Q-sort. The Q-sort data was analyzed with a principal components factor analysis and the results indicate partial support of contact influencing stereotype acceptance.

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