Insta-echoes: Selective exposure and selective avoidance on Instagram
Many studies have examined the degree to which social media facilitate echo chambers that keep users from diverse political perspectives (Bakshy, Messing, & Adamic, 2015; Parmelee & Bichard, 2012; Zhu, Skoric, & Shen, 2017). The present study expands the debate regarding selective exposure and selective avoidance to political Instagram use. A survey of politically active Instagram users measured how often users expose themselves to opinion-reinforcing political leaders and the extent to which users avoid opinion-challenging leaders. The findings indicate a high level of selective avoidance behavior on Instagram, especially by users who are conservative, Republican, very ideological, and female.
Telematics and Informatics
Digital Object Identifier (DOI)
Parmelee, J.H., Roman, N. (2020) Insta-echoes: Selective exposure and selective avoidance on Instagram. Telematics and Informatics, 52, 101432.