Insta-echoes: Selective exposure and selective avoidance on Instagram
Document Type
Article
Publication Date
9-1-2020
Abstract
Many studies have examined the degree to which social media facilitate echo chambers that keep users from diverse political perspectives (Bakshy, Messing, & Adamic, 2015; Parmelee & Bichard, 2012; Zhu, Skoric, & Shen, 2017). The present study expands the debate regarding selective exposure and selective avoidance to political Instagram use. A survey of politically active Instagram users measured how often users expose themselves to opinion-reinforcing political leaders and the extent to which users avoid opinion-challenging leaders. The findings indicate a high level of selective avoidance behavior on Instagram, especially by users who are conservative, Republican, very ideological, and female.
Publication Title
Telematics and Informatics
Volume
52
Digital Object Identifier (DOI)
10.1016/j.tele.2020.101432
ISSN
07365853
Citation Information
Parmelee, J.H., Roman, N. (2020) Insta-echoes: Selective exposure and selective avoidance on Instagram. Telematics and Informatics, 52, 101432.
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