Title

Insta-echoes: Selective exposure and selective avoidance on Instagram

Document Type

Article

Publication Date

9-1-2020

Subject Area

ARRAY(0x55c82365d9f8)

Abstract

Many studies have examined the degree to which social media facilitate echo chambers that keep users from diverse political perspectives (Bakshy, Messing, & Adamic, 2015; Parmelee & Bichard, 2012; Zhu, Skoric, & Shen, 2017). The present study expands the debate regarding selective exposure and selective avoidance to political Instagram use. A survey of politically active Instagram users measured how often users expose themselves to opinion-reinforcing political leaders and the extent to which users avoid opinion-challenging leaders. The findings indicate a high level of selective avoidance behavior on Instagram, especially by users who are conservative, Republican, very ideological, and female.

Publication Title

Telematics and Informatics

Volume

52

Digital Object Identifier (DOI)

10.1016/j.tele.2020.101432

ISSN

07365853

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Rights Statement

In Copyright