Year
2012
Season
Fall
Paper Type
Master's Thesis
College
College of Computing, Engineering & Construction
Degree Name
Master of Science in Computer and Information Sciences (MS)
Department
Computing
NACO controlled Corporate Body
University of North Florida. School of Computing
First Advisor
Dr. F. Layne Wallace
Second Advisor
Dr. Robert F. Roggio
Rights Statement
http://rightsstatements.org/vocab/InC/1.0/
Third Advisor
Dr. Zornitza G. Prodanoff
Department Chair
Dr. Asai Asaithambi
College Dean
Dr. Mark A. Tumeo
Abstract
The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and English). This study suggests that language, as a cultural indicator, has a direct relationship to user satisfaction and performance in e-commerce web applications.
Suggested Citation
Bilyayeva, Tetiana A., "Cross-Cultural Comparative Study of Users’ Perception of the Navigation Organization of an E-Commerce Web Application" (2012). UNF Graduate Theses and Dissertations. 413.
https://digitalcommons.unf.edu/etd/413