Year

2025

Season

Fall

Paper Type

Master's Thesis

College

College of Arts and Sciences

Degree Name

Master of Science in Communication Management (MS)

Department

Communication

NACO controlled Corporate Body

University of North Florida. School of Communication

Committee Chairperson

Dr. Rachel Riggs Achorn

Second Advisor

Dr. Sydney Brammer

Third Advisor

Dr. Chunsik Lee

Department Chair

Dr. John Parmelee

Abstract

Intimate Partner Violence (IPV) can happen to anyone and is considered a common occurrence in the United States (U.S. Department of Justice, 2025). Social media platforms have allowed individuals to post about their IPV experiences, but such posts can be met with negative comments that are not beneficial to the survivor. This study explores how social media posts regarding IPV affect an individuals’ mental and physical health through a quasi-experimental design. Three out of the four groups of participants were exposed to a mock Instagram post that included the same caption and photo for a supportive, unsupportive, and neutral condition. The positive condition had comments that supported the survivor; the negative had comments that did not support the survivor, and the neutral had comments that neither supported nor lacked support for the survivor. The fourth and final group was a control group that was exposed to a contest for a vacation getaway. There were no significant correlations between past experience of IPV, stimulus group, and mental or physical health. However, qualitatively, participants expressed the importance of IPV posts, the disadvantages of posting about IPV, and the potential for alcoholism to fuel IPV.

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