The Power of Facebook for Universities: A Study of Official Facebook Pages of Florida's Universities
Year
2014
Season
Summer
Paper Type
Doctoral Dissertation
College
College of Education and Human Services
Degree Name
Doctor of Education in Educational Leadership (EdD)
Department
Leadership, School Counseling & Sport Management
NACO controlled Corporate Body
University of North Florida. Department of Leadership, School Counseling & Sports Management
First Advisor
Dr. Sandra Gupton
Second Advisor
Dr. John Parmelee
Third Advisor
Dr. Jerry Johnson
Fourth Advisor
Dr. Chris Janson
Department Chair
Dr. Chris Janson
College Dean
Dr. Marcia Lupi
Abstract
The purpose of this mixed methods study was to investigate the potential power of Facebook to be used by higher education institutions as a key communication tool to provide viewers’ emergent impressions, or frames, of the institution. This study was intended to contribute to the knowledge base of social media and higher education by studying the emergent frames formed from the posts on the official Facebook page of each member university of the Florida State University System.
Suggested Citation
Dumouchel, Jerrett R., "The Power of Facebook for Universities: A Study of Official Facebook Pages of Florida's Universities" (2014). UNF Graduate Theses and Dissertations. 552.
https://digitalcommons.unf.edu/etd/552