Year
2019
Season
Spring
Paper Type
Master's Thesis
College
College of Arts and Sciences
Degree Name
Master of Science (MS)
Department
Accounting & Finance
NACO controlled Corporate Body
University of North Florida. School of Communication
First Advisor
Dr. Stephynie Perkins
Second Advisor
Dr. Berrin Beasley
Third Advisor
Dr. John H. Parmelee
Department Chair
Dr. John H. Parmelee
College Dean
Dr. George Rainbolt
Abstract
This framing analysis focuses on the portrayal of women leaders in popular business magazines. Framing theory was used to examine how women leaders were portrayed in Forbes, Fortune, Entrepreneur, and Bloomberg Businessweek magazines from 2010-2018. The study identified three key frames, which include the minority frame, asset and fixer frame, and the work-life balance frame. Further findings from the study suggested that the portrayals of women have changed following the women's movement in the 1970's and that women are indeed beneficial to organizations in senior-level positions, although there is still a low percentage of women in these roles.
Suggested Citation
Cooper, Kia Ja'Shona, "Representation of Women Leaders in Business Magazines: 2010-2018" (2019). UNF Graduate Theses and Dissertations. 866.
https://digitalcommons.unf.edu/etd/866