Year
2019
Season
Summer
Paper Type
Master's Thesis
College
College of Arts and Sciences
Degree Name
Master of Science (MS)
Department
Communication
NACO controlled Corporate Body
University of North Florida. School of Communication
Committee Chairperson
Dr. Tulika Varma
Second Advisor
Dr. Shio Nam
Rights Statement
http://rightsstatements.org/vocab/InC/1.0/
Third Advisor
Dr. Chunsik Lee
Department Chair
Dr. John Parmelee
College Dean
Dr. Andrea Adams-Manning
Abstract
Millennials are growing within the workforce, but they are becoming difficult to attract and retain for longer than two years at a time. In addition, Millennials have generational-specific values that are different than their predecessors. Identifying and applying these workplace expectations to organizational policies have made it challenging for leaders to appeal to this generation. Millennials desire five aspects from their workplace: work with a purpose, to be their own boss or work for a boss that is a mentor, a collaborative work environment, flexible work schedules, and work-life integration and/or work-life balance. Using a survey research method, this thesis outlines how Millennials appreciate these values in a workplace and, because of this appreciation, employers and recruiters should consider them for attrition and recruitment purposes. This thesis also examines why the assumption that Millennials are job hoppers who would rather work for themselves than an established corporation is unfounded. Finally, this thesis finds that the risk aversion trait Millennials possess affects their potential for decision making regarding their career that this trait can be used by organizations to market communication positions to this generation.
Suggested Citation
Santillo, Erica, "Retaining Millennials: Values-Based Communication Tactics Employers can use to Appeal to a Supposed Risk-Adverse Generation" (2019). UNF Graduate Theses and Dissertations. 905.
https://digitalcommons.unf.edu/etd/905
Included in
Business and Corporate Communications Commons, Interpersonal and Small Group Communication Commons, Organizational Communication Commons, Other Communication Commons, Other Psychology Commons, Training and Development Commons
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