College of Arts and Sciences
Master of Arts in General Psychology (MAGP)
NACO controlled Corporate Body
University of North Florida. Department of Psychology
Dr. Tracy Alloway
Dr. Sarah Ainsworth
Dr. Lori Lange
Dr. George Rainbolt
When the topic of social media usage arises, the connotation is usually negative, with a focus on the negative impact both on the individual and on society (Greysen, Kind, & Chretien, 2010). In response to these perceived negative effects, some researchers have created a Social Media Disorder Scale (Van Den Eijnden, Lemmens, & Valkenburg, 2016) in order to address a diagnostic cutoff for social media disorder. However, relatively less research has been focused on measuring the potentially positive effects of social media on the individual and on society. In an effort to address this issue, the aim of the present research was to create a scale to evaluate social media behavior in reference to altruism, connectedness and maladaptive behaviors. Exploratory factor analyses revealed five factor subscales comprising our 21-item scale. Predictive validity analyses with the five factor subscales found age and gender differences in predicting Social Media Disorder.
Cissel, Heather O., "Developing a social media behavior scale" (2018). UNF Graduate Theses and Dissertations. 909.