College
University of North Florida
Department
Coggin College of Business / Department of Management
Business Creativity and Innovation: Perspectives and Best Practices
Type of Work
Book
Publication Information
Ferman, Len, Business Creativity and Innovation (First Edition), San Diego, Cognella, 2019
ISBN: 978-1-5165-4194-2
Description of Work
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Business Creativity and Innovation: Perspectives and Best Practices
Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices.
Biographical Statement
Len Ferman is an adjunct professor at the University of North Florida where he teaches college and MBA classes he developed on business creativity and innovation. Len is also a faculty member of the American Management Association, a global educator with Duke Corporate Education and managing director of Ferman Innovation, a consulting firm Len founded.
Len recently published a college textbook titled, “Business Creativity and Innovation: Perspectives and Best Practices”, which is available on Amazon.
Len holds two master’s degrees in business and economics from Duke University. After graduating, he spent 25 years managing innovation at Fortune 500 companies. At Barnett Bank, Len introduced one of the world’s first prepaid cards and the deposit image ATM. He also served as head of ideation and led the front end of innovation for Bank of America.
Len is a frequent speaker at business conferences on innovation.