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Submissions from 1997

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Interoffice Memo September 3, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo September 3, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo September 4, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo September 4, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo September 5, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Kammer Named to Clara White Mission Board of Directors, 8/4/1997, Blue Cross and Blue Shield of Florida, Inc.

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Letter: Tom Causer to Distribution, re: Draft Phase I Communication Package, Blue Cross and Blue Shield of Florida, Inc.

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Letter: Tom Causer to Distribution, re: MLT Marketing Strategy Meeting: 2/18/1997, Blue Cross and Blue Shield of Florida, Inc.

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Letter: Tom Causer to MLT, re: IMS meeting notes: 1/2 & 1/7/1997, Blue Cross and Blue Shield of Florida, Inc.

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Marketing Leadership Team Integrated Marketing Strategy – 1/28/1997 – Goal & Outline, Blue Cross and Blue Shield of Florida, Inc.

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Marketing Leadership Team Integrated Marketing Strategy – 1/28/1997 – meeting outline, Blue Cross and Blue Shield of Florida, Inc.

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Organization Re-design – External Communications Strategy – Phase II, with attachments, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 11, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 22, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 22, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 22, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 28, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, April 8, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, August 1, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, August 19, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, August 19, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, July 30, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, July 30, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, June 11, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, June 13, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, June 4, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, June 5, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 15, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 28, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 30, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 30, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 6, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, October 6, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, September 12, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Other Business Correspondence, September 23, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Pensacola Management Changes-Holding Statement, 3/31/1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Special Issue: 1 October 15, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Special Issue: 2 December 3, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Special Issue: 3 December 18, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 1 April 25, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 2 May 12, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 3 June 13, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 4 July 3, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 5 August 29, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 6 October 20, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 7 November 24, 1997, Blue Cross and Blue Shield of Florida, Inc.

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Profile Vol: 46 No: 8 December 17, 1997, Blue Cross and Blue Shield of Florida, Inc.

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South Florida Fraud Incident- Draft Holding Statement, 8/7/1997, Blue Cross and Blue Shield of Florida, Inc.

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State Group Account-Draft Statement, 7/9/1997, Blue Cross and Blue Shield of Florida, Inc.

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State of Florida and BCBSF consulting services agreement, 6/30/1997, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Annual Report: 1997, Blue Cross of Florida, Inc.

Submissions from 1996

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Interoffice Memo July 26, 1996

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1996-1997 Corporate Directory, Blue Cross and Blue Shield of Florida, Inc.

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Baptist/St. Vincent’s and BCBSF Agreement – Draft Communications Plan, Blue Cross and Blue Shield of Florida, Inc.

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Baptist/St. Vincent’s and BCBSF Agreement – Draft Communications Plan, Blue Cross and Blue Shield of Florida, Inc.

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BCBSF, National Transplant Network Form Florida Cooperative, 6/24/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida and Ethicon Endo-Surgery Train Gynecologists on Innovative Surgical Procedure for Women, 6/21/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Announces New Appointments and organizational structure. 10/28/1996., Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Announces New Individual HMO Plan, 8/1/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Announces New Individual HMP Plan, 6/3/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Announces New Medicare HMO Plan in Central Florida, 5/14/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Introduces HMO in Hendry County, 8/1/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Introduces HMP in Charlotte County, 6/12/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Offers 24-Hour Health Resources to Members, 9/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Reports Strong Customer Growth and Financial Performance in 1995, 9/10/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Reports Strong Growth in its HMO, Health Options, INC., 5/17/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Reports Strong Growth in its Network-Based Health Plans, 8/16/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida’s HMO, Health Options, Inc., Awarded National Medicare Managed Care Demonstration Project, 11/12/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida’s HMO, Health Options. Inc., Awarded National Medicare Managed Care Demonstration Project, 12/30/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Sponsors Seventh Annual Wellness Classic Saturday, September 21, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield of Florida Statement on Maternal Length of Hospital Stay, 8/2/1996, Blue Cross and Blue Shield of Florida, Inc.

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Blue Cross and Blue Shield: Pioneering Managed Care Solutions for Tomorrow’s Health Care Need, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy – Economics Module Summary, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for BCBSF – Detailed Phase One Workplan, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for BCBSF – Discussion of Work in Progress, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for BCBSF – Phase One Workplan Adjustments, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – Capabilities Workplan Adjustments, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – Discussion with Executive Staff, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – Discussion with Executive Staff, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – Phase one Assessment Findings and Preliminary Strategic Conclusions – Discussion with Mr. Flaherty, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – The Problem Statement December 12, 1996, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross and Blue Shield of Florida – The Problem Statement November 1996, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Marketing Strategy for Blue Cross Blue Shield of Florida – Detailed Workplan for Economics Module, Blue Cross and Blue Shield of Florida, Inc.

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Building an Integrated Strategy for Blue Cross and Blue Shield of Florida – Customer Migration Module, Blue Cross and Blue Shield of Florida, Inc.

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Competitor Update: Metropolitan Life Insurance Company-Travelers Insurance Company Joint Venture, Blue Cross and Blue Shield of Florida, Inc.

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Comp Options Workers’ Compensation Product Rollout – Draft Communications Plan, Blue Cross and Blue Shield of Florida, Inc.

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Dr. Yank D. Coble Jr. of Jacksonville re-elected to serve on Blue Cross and Blue Shield of Florida's Board of Directors, Blue Cross and Blue Shield of Florida, Inc.

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Duval County Healthy Kids Program, 5/16/1996, Blue Cross and Blue Shield of Florida, Inc.

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Fact Book: All About the Blue Cross and Blue Shield Organization, Blue Cross and Blue Shield of Florida, Inc.

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Fax Cover Sheet: Susan Towler to Karen Morris, June 26, 1996, Blue Cross and Blue Shield of Florida, Inc.

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Fax Cover Sheet: Susan Towler to Lori Lockman, July 10, 1996, Blue Cross and Blue Shield of Florida, Inc.

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Health Options, Inc. Provider Directory Volume 8, Blue Cross and Blue Shield of Florida, Inc.

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Henry H. Beckwith of Jacksonville Re-elected to serve on Blue Cross and Blue Shield of Florida's Board of Directors 9/10/1996, Blue Cross and Blue Shield of Florida, Inc.

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Hugh M. Brown of Titusville Re-elected to serve on Blue Cross and Blue Shield of Florida's Board of Directors 9/10/1996, Blue Cross and Blue Shield of Florida, Inc.

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Individual Coverage Info 1996 - Health Options Sample Mailer Packet, Blue Cross and Blue Shield of Florida, Inc.

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Integrated Marketing Strategy – 12/12/1996 – TGO, Blue Cross and Blue Shield of Florida, Inc.

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Integrated Marketing Strategy Chairmen and CEO Meeting, Blue Cross and Blue Shield of Florida, Inc.

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Integrated Marketing Strategy Phase I Communication Plan – 10/24/1996 – Draft 1, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo April 4, 1996, Blue Cross and Blue Shield of Florida, Inc.

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Interoffice Memo August 1, 1996, Blue Cross and Blue Shield of Florida, Inc.