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DOI

10.34296/07012023

Abstract

This study examines how sexual stigma and societal expectations affect the self-esteem of college-aged women within the context of casual sex. Using a qualitative, thematic design, participants were recruited through purposive sampling and interviewed using semi-structured protocols. Thematic analysis revealed three overarching domains: Identity & Self-perception (empowerment, femininity and body image, fluidity), Social Factors (familial and cultural expectations, shame and comparison, formative relationships), and Developmental Influences (social media, scrutiny, knowledge gaps). Findings demonstrate how stigma is internalized and reinforced through interpersonal and media influences, underscoring the need for counseling practices that address both individual wellness and systemic advocacy.

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