Gauging opinions about the COVID-19: a multi-channel social media approach

Authors

Prajwal Eachempati, Indian Institute of Management Rohtak
Praveen Ranjan Srivastava, Indian Institute of Management Rohtak
Zuopeng Justin Zhang, University of North FloridaFollow

Document Type

Article

Publication Date

1-1-2021

Abstract

Social media has been engulfed with one burning epidemic–the Coronavirus impacting both the society and businesses. This study examines the impact of social media opinions through a multi-channel social media approach encompassing Twitter, Facebook and YouTube from February 10th to March 10th, 2020. A country-wise analysis is performed for both major developed and developing economies, like the US, India, China, Italy and Iran. The analysis reveals that public opinion is unanimously negative. The impact of the pandemic on businesses, society and education has been highlighted to help formulate country-specific strategies to mitigate stigmatization of people impacted by the virus.

Publication Title

Enterprise Information Systems

Volume

15

Issue

6

First Page

794

Last Page

828

Digital Object Identifier (DOI)

10.1080/17517575.2020.1856418

ISSN

17517575

E-ISSN

17517583

Citation Information

Prajwal Eachempati, Praveen Ranjan Srivastava & Zuopeng Justin Zhang (2021) Gauging opinions about the COVID-19: a multi-channel social media approach, Enterprise Information Systems, 15:6, 794-828, DOI: 10.1080/17517575.2020.1856418