Title

Non-price effects of mergers: Introduction and overview

Document Type

Article

Publication Date

6-1-2018

Abstract

Mergers may impact price as well as non-price forms of competition in the form of product quality, variety, service, and innovation. This special issue of the Antitrust Bulletin examines the increasing importance of non-price dimensions of competition in merger analysis, the challenges that non-price effects pose for antitrust merger enforcement, and approaches for enhancing the analysis and role of non-price competition in merger enforcement decisions and competition policy responses. This is a critical discussion that informs the debate over the importance and adequacy of the consumer welfare standard, which is the prevailing standard for evaluating the competitive effects of mergers and nonmerger conduct.

Publication Title

Antitrust Bulletin

Volume

63

Issue

2

First Page

155

Last Page

168

Digital Object Identifier (DOI)

10.1177/0003603X18770067

ISSN

0003603X

E-ISSN

19307969

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