What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
Document Type
Article
Publication Date
1-1-2016
Abstract
Inter-organizational relationships have received significant attention in the marketing channels literature (Anderson and Weitz, 1992; Mohr and Spekman, 1994; Morgan and Hunt, 1994). More recently, the supply chain literature has emphasized the importance of cooperative inter-firm relationships for achieving competitive advantage (Mentzer et al., 2001; Rogers and Leuschner, 2004). While understanding supply chain relationships is important in the forward supply chain, relationships are important in the reverse supply chain as well.
Publication Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
First Page
96
Last Page
99
Digital Object Identifier (DOI)
10.1007/978-3-319-24184-5_23
ISSN
23636165
E-ISSN
23636173
Citation Information
Frankel, Mollenkopf, D. A., Russo, I., Coleman, B. J., & Dapiran, G. P. (2015). What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 96–99). Springer International Publishing. https://doi.org/10.1007/978-3-319-24184-5_23