Title

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

Document Type

Article

Publication Date

1-1-2016

Subject Area

ARRAY(0x5577fa8da098)

Abstract

Inter-organizational relationships have received significant attention in the marketing channels literature (Anderson and Weitz, 1992; Mohr and Spekman, 1994; Morgan and Hunt, 1994). More recently, the supply chain literature has emphasized the importance of cooperative inter-firm relationships for achieving competitive advantage (Mentzer et al., 2001; Rogers and Leuschner, 2004). While understanding supply chain relationships is important in the forward supply chain, relationships are important in the reverse supply chain as well.

Publication Title

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

First Page

96

Last Page

99

Digital Object Identifier (DOI)

10.1007/978-3-319-24184-5_23

ISSN

23636165

E-ISSN

23636173

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