Self-branding reflection through the use of infographic résumés

Document Type

Article

Publication Date

1-1-2016

Abstract

Infographics can add a resource for today's competitive marketplace, helping differentiate individuals in a visually effective way. This can be a reflective education strategy for students to gain an understanding of who they are. This includes having a better understanding of their personal strengths and areas for personal improvement. This pedagogical approach for self-analysis and self-branding uses infographic résumés, where visual images such as diagrams, charts, and graphs are used to represent personal information or data. The students acquire new knowledge and technology skills in the course of designing, planning, and producing their own personal infographics. The process of creating infographics can be a valuable tool for self-promotional, reflection, and its integration into appropriate course curriculum (i.e., sport marketing) is addressed.

Publication Title

Sport Management Education Journal

Volume

10

Issue

1

First Page

78

Last Page

85

Digital Object Identifier (DOI)

10.1123/SMEJ.2015-0013

ISSN

19386974

E-ISSN

21632367

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