Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products
Document Type
Article
Publication Date
1-1-2014
Abstract
This study examined the impact of acculturation and ethnic identity on Korean U.S. residents' consumption of ethnically associated products that varied in usage between utilitarian and hedonic purposes. Results showed that acculturation negatively influenced ethnic identity, which in turn positively impacted both utilitarian and hedonic product consumption. Whereas ethnic identity mediated the negative impact of acculturation on the consumption of both utilitarian and hedonic products, acculturation also had a positive and direct impact on hedonic product use. The implications of these findings are discussed. © 2014 Copyright Taylor and Francis Group, LLC.
Publication Title
Journal of International Consumer Marketing
Volume
26
Issue
1
First Page
2
Last Page
13
Digital Object Identifier (DOI)
10.1080/01924788.2013.848077
ISSN
08961530
E-ISSN
15287068
Citation Information
Jun, Ham, C.-D., & Park, J. H. (2014). Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products. Journal of International Consumer Marketing, 26(1), 2–13. https://doi.org/10.1080/01924788.2013.848077