Transparency or accountability? The purpose of online technologies for nonprofits

Document Type

Article

Publication Date

12-1-2013

Abstract

Transparency and accountability are two issues that are ubiquitous for nonprofits. Today, the application of these issues has moved from solely traditional mediums to include online technologies. Through content analyses of nonprofit websites and in-depth interviews, this paper seeks to determine if nonprofit leaders see a conceptual connection between transparency and accountability and their online communication mediums. It was found that most still visualize online communication tools as a medium to push information out to stakeholders. In addition, a pattern was found between an executive director's conceptualization of the purpose of online tools and the organization's use of its website with regard to the amount of information it provided and the tools it adopted. © International Review of Public Administration.

Publication Title

International Review of Public Administration

Volume

18

Issue

3

First Page

7

Last Page

29

Digital Object Identifier (DOI)

10.1080/12294659.2013.10805261

ISSN

12294659

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