Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew
Document Type
Article
Publication Date
11-2018
Abstract
Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of the revised model are discussed in interpersonal and organizational contexts related to examples of social media use during the October 2016 Atlantic Hurricane Matthew.
Publication Title
International Journal of Crisis and Risk Communication
Volume
1R
Issue
2R
Digital Object Identifier (DOI)
10.30658/jicrcr.1.2.5
Citation Information
Stewart, M. C., & Young, C. (2018). Revisiting STREMII: Social media crisis communication during Hurricane Matthew. Journal of International Crisis and Risk Communication Research, 1(2), 279-302. https://doi.org/10.30658/jicrcr.1.2.5