Florida Blue Audiovisual Materials

Printing is not supported at the primary Gallery Thumbnail page. Please first navigate to a specific Image before printing.

Switch View to Grid View Slideshow

BCBS Company Video- Annual Company United Way Campaign- “It All Begins with Me,”

Blue Cross and Blue Shield of Florida, Inc.

Video begins with a colorful image of people holding hands as the title “It All Begins with Me!” is displayed across the screen. Larry Tremonti, M.D. and V.P. of Quality Care and Management, begins this video with the discussion of the need for continuous support of United Way. The viewer is shown how United Way helped those in need when wildfires swept through Florida, leaving many without homes and basic necessities. Bill Kennedy, Executive Director, USO Jacksonville, takes us through what the USO does for the service men and women of their area and how BCBSF helps them with their efforts. Habitat for Humanity is supported by BCBSF and United Way to help the underprivileged achieve the goal of owning their own home.
BCBSF Ad—Painting with Light, 4/14/1998

Blue Cross and Blue Shield of Florida, Inc.

This video contains three variations of the same advertisement from BCBSF. The advertisement features a pregnant woman who will lose her health care coverage soon. She says that her employer will be unable to pay for her insurance because of high prices due to new laws. The video concludes with a phone number that viewers can call
BCBSF Ads—Dial Overlay Tape—Tampa, 4/13/1998; Miami, 4/14/1998

Blue Cross and Blue Shield of Florida, Inc.

This video contains the same advertisements as “Painting with Light” but a graph, which shows audience responses, is over the video. The advertisement features a pregnant woman who will lose her health care coverage soon. She says that her employer will be unable to pay for her insurance because of high prices due to new laws. The video concludes with a phone number that viewers can call.
BCBSF Ads—Kitchen

Blue Cross and Blue Shield of Florida, Inc.

This video contains one of the same advertisements as “Painting with Light.” The advertisement features a pregnant woman who will lose her health care coverage soon. She says that her employer will be unable to pay for her insurance because of high prices due to new laws. The video concludes with a phone number that viewers can call.
BCBSF Ads—Kitchen and Office

Blue Cross and Blue Shield of Florida, Inc.

This video contains the same advertisements as “Painting with Light.” The advertisement features a pregnant woman who will lose her health care coverage soon. She says that her employer will be unable to pay for her insurance because of high prices due to new laws. The video concludes with a phone number that viewers can call.
BCBSF—Advertising and Marketing Communications Real Life—Sample Reel

Blue Cross and Blue Shield of Florida, Inc.

This video is a series of variations of the same advertisement. A man walks through a hospital while stressing the need for health insurance. He presents the benefits of BCBSF’s Health Options and encourages the viewer to get a plan. If the viewer calls a phone number in the advertisement, they can receive a free informational booklet. The advertisements conclude with the slogan, “It’s health coverage for real life, at no extra cost.”
BCBSF Ad—We Need Help and Unavoidable Questions

Blue Cross and Blue Shield of Florida, Inc.

This video contains two advertisements. The first warns Medicare recipients not covered by BCBSF of impending changes to Medicare. It urges them to call a phone number listed to receive a free special report on the changes for a limited time. The second advertisement stresses that having a health insurance plan is unavoidable. The presenter discusses the financial benefits of a health insurance plan. As the video concludes, the presenter encourages the viewer to purchase a BCBSF insurance plan or to call a phone number to gain information about BCBSF.
BCBSF Ad—What Happens

Blue Cross and Blue Shield of Florida, Inc.

The video is an advertisement for BCBSF. It presents various situations that could be affected by government changes to health care, such as small businesses providing insurance to their employees, families choosing their own doctors, and seniors having their prescription drugs covered by Medicare. The advertisement encourages viewers to call a phone number to get answers to their questions about the effects of the changes.
BCBSF Virtual Office Release I Update

Blue Cross and Blue Shield of Florida, Inc.

This video reports updates to the virtual office system. BCBSF developed two ways for providers to connect to Virtual Office: Integrated sites and extranet sites. The presenters describe the steps BCBSF has taken to establish Virtual Office and reports the increase in the use of the technology. Providers describe their positive experiences with Virtual Office. The presenter describes jobs that changed because of Virtual Office, such as those at the Help Desk and the Network Control Center. She introduces Provider Readiness Representatives and describes their duties. The presenter then outlines the next five releases of Virtual Office, including the diamond system in the second release. The video concludes by listing the benefits of Virtual Office.
Compass Refresher Training

Blue Cross and Blue Shield of Florida, Inc.

This video is about ethical business conduct and the “Compass” program. It reviews the information in the previous video, “Compass Charting the Course for Business Conduct.” It includes the same scenario as the previous video with additional explanations and information on ethical conduct.
Provider Liaison Mentoring Interviews

Blue Cross and Blue Shield of Florida, Inc.

This video contains interviews with Provider Liaisons to supplement Virtual Office training and teach new employees working with Virtual Office. The Provider Liaisons share their experiences in the field. They discuss relationships with providers, failures, training, multi-site practices, the implementation of Virtual Office, PCP offices, technical problems, and site visits.
Virtual Office II Training

Blue Cross and Blue Shield of Florida, Inc.

This video is comprised of two narrated scenes. In the first, actors demonstrate the long procedure to process an insurance claim and to pay for surgery. The second scene shows the quick payment process using Virtual Office.
BCBS Company Video- Annual Company United Way Campaign- “The Answer is You,”

Blue Cross and Blue Shield of Florida, Inc.

Advertisement begins with music and a few scenarios including a man watching kids play basketball, friends leaving a café together and smiling, a homeless family is shown walking down the street, a mother complains about getting a car ticket but sees a pregnant mother smoking a cigarette. The importance of donating to programs that help children, the homeless, and pregnant women is emphasized. Families and individuals are shown benefiting from these donations. This video ends with Tony Benevento, BCBSF Chairman, encouraging people to donate to the United Way and an image of “The Answer is You” flashes on the screen.
BCBSF Ad—Heartbeat

Blue Cross and Blue Shield of Florida, Inc.

This video contains the same advertisements as “Painting with Light.” The advertisement features a pregnant woman who will lose her health care coverage soon. She says that her employer will be unable to pay for her insurance because of high prices due to new laws. The video concludes with a phone number that viewers can call.
BCBSF Ad—HMO Image Compilation Reel

Blue Cross and Blue Shield of Florida, Inc.

This video contains a series of promotional clips of BCBSF HMO success stories. The clips feature a safely delivered at-risk pregnancy, an encouraged doctor, a formerly overprescribed senior now properly diagnosed, a recovered cancer patient, two stories of series preemptively prevented major health problems, and a small business owner finally able to provide his employees insurance.
BCBSF Ad—Mary

Blue Cross and Blue Shield of Florida, Inc.

The video is an advertisement for BCBSF’s HMO Health Options. It follows Mary Floyd, a senior, and her cancer treatment process. She shares how her care, covered by the HMO, was the best possible. The video ends with the slogan, “Successful Healthcare Stories Every Day.”
Blue on Blue 2nd Quarter 1997, 6/1997

Blue Cross and Blue Shield of Florida, Inc.

This video begins with some discussion on Organization Re-design and the company’s progression towards “Implementation” or “Phase 3.” The following scenes are of some leadership members commenting on this progress. Geographic Business Units (GBUs) are discussed as to how they will help implement corporate strategies such as marketing and managed care. Discussion of the new Deerwood Campus facilities as a symbol of high performance that allows quick and easy interdepartmental access and collaboration. Steve Davis gives an overview of where their planes for Deerwood started and where they are now. This video ends with updates on company news including new contracts and the Congestive Heart Failure pilot.
Blue on Blue 3rd Quarter 1997, 10/1997

Blue Cross and Blue Shield of Florida, Inc.

This video begins with the idea of long term care as studies show that people are living longer. Review of “Business Transformation” over the last several years and covered in previous episodes. Introduction to the abilities of Virtual Office (VO) and the new opportunities it mean for the employees of Blue Cross and Blue Shield of Florida. There’s a quick mention of the implementation process of organization redesign. Included is an overview of Blue Cross and Blue Shield of Florida’s “Corporate Direction.” Blue Cross and Blue Shield of Florida launch their website. The video ends by explaining that Blue Cross and Blue Shield of Florida is, once again, the state insurance provider
BCBS Company Video- Annual Company United Way Campaign- “Choose to Build Our Community,”

Blue Cross and Blue Shield of Florida, Inc.

This video begins with a title sequence of images and music. The words “Choose to Build Our Community” appear on the screen. A montage of clips involving BCBSF volunteers shows how each of them helps in their own way to build their community including caring for children and the elderly, sorting through donated clothes, building homes and serving others in a kitchen. Discussion of the development of programs to help those less fortunate educate themselves. Congresswoman Fowler and others encourage the viewer to start donating or increase their donations to United Way as government funding is cut back. A few women give their testimonials about how much Hubbard House helped them out of abusive relationships. The viewer is reminded of the short time we have to pack up a home in the event of a natural disaster and how United Way is there to help in the aftermath.
Blue on Blue 3rd Quarter 1996, 9/1996

Blue Cross and Blue Shield of Florida, Inc.

Begins with discussion of “Work Force Preparation Program” that allows the employees of Blue Cross and Blue Shield of Florida to better develop their skills and adapt to the changes of the company. This video ends with the final cut of Michael Cascone Jr. and Steve Davis summarizing their experiences with the construction process of Deerwood Campus.
Blue on Blue- News One Field Tapes #1-#4 6/26/1996 (Deerwood Campus Construction).

Blue Cross and Blue Shield of Florida, Inc.

This video opens with random shots of construction on Deerwood Campus. A large thank you luncheon is provided to the construction workers. Prizes are raffled off and water bottles are handed out to all workers. Random audio clips about camera and video production are included. Continued footage of surrounding areas and luncheon. Michael Cascone Jr. and Steve Davis, who were in charge of the Deerwood Campus construction, record their perspectives on the process. Continued shots of construction including welding and wire installation. This video ends with a computer model of the Deerwood Campus.
Blue on Blue Special Report- Business Transformation III- Implementing Change

Blue Cross and Blue Shield of Florida, Inc.

This video begins with a review of the previous “Business Transformation” video dated for December 1995. This segment takes a look at the Group and Member Setup Team or GAMSU. Updates on “Illness Management” and its team activities are discussed. Introduction to Rapid Application Development or RAD. This segment ends with reminders to stay informed and ask questions about the reengineering processes as needed.
Health Insurance and Medical Care Costs—Dr. Joseph Newhouse PH.D.

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a lecture delivered at the University of South Florida by Dr. Joseph Newhouse. The video begins with an introduction to Dr. Newhouse and his accomplishments. Dr. Newhouse discuss high prices for medical care, focusing on health insurance’s role in the situation. He shows that increasing prices for medical care is a long-term phenomenon with a chart. He then discusses the growth of the elderly population, insurance, medical technology, and these factors’ effect on healthcare costs. He discusses different approaches towards the rising costs. He concludes by distinguishing expenditure increase and price increase. The video ends with a Q&A session.
NCCJ Humanitarian Awards—Host-Speaker Ernie Brodsky

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of the National Conference Jacksonville Awards dinner hosted by Ernie Brodsky of Blue Cross Blue Shield of Florida. After introductory statements, a video is played that explains the National Conference, its values, and its programs. After the meal, a statement written by Jacksonville’s mayor, John Delaney, is read thanking the National Conference and speaking on the city of Jacksonville’s growing diversity. The board of the organization is acknowledged. Then videos about the 1996 Humanitarian Award recipients, William C. Mason, Douglas J. Milne, and Dr. Orrin Mitchell, play. Each recipient thanks their supporters after receiving their silver medallion. The video concludes with closing statements on acceptance and peace and then prayer.
The National Conference--We would be One

Blue Cross and Blue Shield of Florida, Inc.

This video is promotional video for the National Conference. It explains the organization’s purpose and dedication to diversity and unity. The video explains the organization’s programs and outreach efforts