Florida Blue Audiovisual Materials

Printing is not supported at the primary Gallery Thumbnail page. Please first navigate to a specific Image before printing.

Switch View to Grid View Slideshow

Florida Blue Deerwood Campus Architectural Model, 1995

Florida Blue Foundation and Daniel Bagan

This film documents the architectural model of the Florida Blue Deerwood Campus. This small scale replica was created in 1995 in advance of the construction of buildings 100, 200, and 300 to demonstrate the vision of the project. Construction was completed in 1997.
BCBS Company Video- Annual Company United Way Campaign- “Champions for United Way,”

Blue Cross and Blue Shield of Florida, Inc.

The video begins by introducing us to the concept of “Champions for United Way.” Blue Cross Blue Shield of Florida volunteers discuss their involvement in their communities such as health care for the elderly and food donations. Shaquille O’Neal and the Miami Heat spend some time with underprivileged kids. Video ends by encouraging watchers to donate to affiliated agencies of United Way.
BCBSF Ads—Andy Low Cost Blue Options

Blue Cross and Blue Shield of Florida, Inc.

This video presents the the Low Cost Blue Options advertising campaign. It features a presenter named Andy who explains how Blue Cross and Blue Shield of Florida lowered prices to suit the changing healthcare industry. He also details how Blue Cross and Blue Shield of Florida has gained customers through good customer service, effective marketing, and desired benefits. The video also features flyers, television commercials, and outtakes from the campaign.
Corporate Direction for 1995, 2000, and Beyond

Blue Cross and Blue Shield of Florida, Inc.

This is a “Blue on Blue Special Report,” focusing on the corporate direction of BCBSF. The presenter explains the history of BCBSF’s corporate direction as the “low cost producer” by using managed care like HMO. BCBSF’s corporate direction has stayed the same, but the corporate strategies employed have changed. The video discusses marketing strategies, managed strategies, human resources strategies, diversification strategies, information technology strategies, and finance strategies.
BCBSF PSA—Blue Foundation

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video for the Blue Foundation for a Healthy Florida. The organization will donate money towards community health clinics, prevention and wellness programs, and health promotion and education. The video ends with a phone number that charities can call to request a grant.
BCBSF PSA—Volunteers

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video praising volunteers and encouraging the viewer to become a volunteer as well. The video ends with a phone number to information on becoming a volunteer.
Flaherty’s Quality Council Presentation

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of presentation on quality improvement that Flaherty delivered. The video contains two brief sections where the tape was fast-forwarded and makes a loud high-pitched noise between the timestamps 30:50 and 31:18 and between 1:02:27 and 1:02:44. Flaherty explains how the health insurance industry is evolving rapidly and argues that BCBSF must change its practice and terminology to become “world-class.” Flaherty discusses strategies to make BSBF a “low cost producer” and to gain an advantage over competition. BCBSF will improve its marketing department. Flaherty mentions the company’s Diversification strategies and performance appraisal reform. The video concludes with Flaherty answering questions from the audience.
Thank you from Empire Blue Cross Blue Shield of New York

Blue Cross and Blue Shield of Florida, Inc.

This video is a message from the CEO of Empire Blue Cross and Blue Shield to other Blue Cross and Blue Shield plans for their assistance after the attacks on the World Trade Center. He explains how the money sent from BCBSA was used and what other items BCBSA employees sent. Individual employees from Empire Blue Cross and Blue Shield thank their supporters. The audio does not synchronize with the video, and the video contains three copies of the same video.
Afternoon, 2001

Blue Cross and Blue Shield of Florida, Inc.

The video is a recording of a presentation on understanding customers. The speaker discusses the characteristics of “segments” or divisions of potential customers, determined by the profitability of the customer, with charts and other visual aids. BCBSF must identify what motivates segments and develop ways to appeal to them so they choose BCBSF and remain loyal customers. Group activities reinforce the information in the presentation and trains attendees to be able to identify similarities between the different segments.
BCBSF Department of Elder Affairs PSA—Adventure

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video for the State of Florida Department of Elder Affairs. It features a senior who rides a motorcycle for the first time at age 70. The video ends with a phone number that the viewer can call for more information about Elder Affairs.
BCBSF Department of Elder Affairs PSA—Bowl for Free

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video for the State of Florida Department of Elder Affairs. It features a senior who likes to bowl. The video ends with a phone number that the viewer can call for more information about Elder Affairs.
BCBSF Department of Elder Affairs PSA—Fullest

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video for the State of Florida Department of Elder Affairs. It features seniors who remain active in their communities and active in their hobbies. It encourages seniors to live life to the fullest and to remain physically active. The video ends with a phone number that the viewer can call for more information about Elder Affairs.
BCBSF Department of Elder Affairs PSA—Singing Senior

Blue Cross and Blue Shield of Florida, Inc.

This video is a promotional video for the State of Florida Department of Elder Affairs. It features a senior who sings for a jazz band. The video ends with a phone number that the viewer can call for more information about Elder Affairs.
Morning, 2001

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on customer segmentation. The speaker reviews phase 1 of the consumer-focused strategy approach and the objectives and areas of study of the completed research. He also reviews the definition of market segmentation. He discusses changes to how businesses provide benefits to their employees. The speaker then describes the research methods and results of the study he is presenting. He explains the different segments of potential customers that the study created.
A Closer Look—Virtual Office—Provider Focus Team, 3/14/2000

Blue Cross and Blue Shield of Florida, Inc.

Description: The video begins by summarizing Virtual Office and outline the contents of the video. The difference between obtaining surgery with and without Virtual Office is explained with reenactments of the process. The presenter introduces Virtual Office’s Provider Focus Team. Members of the Provider Focus Team explain their jobs. Examples of members of the Provider Focus Team helping providers obtain information and clearances both by phone and in person are shown. A representative of a provider and a representative of a customer praise the convenience of Virtual Office in testimonials.
New Introduction to Virtual Office Orientation

Blue Cross and Blue Shield of Florida, Inc.

This video introduces BCBSF to Virtual Office. The video begins with the presenter summarizing its contents. The video shows the process of processing insurance claims both before and after implementation of Virtual Office. A leader of Virtual Office explains the Virtual Office Business Unit. Members of the Virtual Office Business Unit’s Provider Focus Team and Member Services Organization explain their positions. The video shows acted out examples of these employees’ duties.
Paid Time Off for You

Blue Cross and Blue Shield of Florida, Inc.

This video explains BCBSF’s new paid leave program. It discusses the new, flexible organization of time off. Employees can use days off previously reserved for sickness or family leave for any purpose. The video then explains how to manage paid time off effectively. It explains the “PTO Bank” and communication while on sick leave.
American Association of Health Plans Ads—Answer, 9/29/1999

Blue Cross and Blue Shield of Florida, Inc.

The video is an advertisement paid for by the American Association of Health Plans. It follows a senior describing how Congress hurt those with Medicare HMOs by cutting funding. The advertisement claims that this cut affected 6 million seniors. The advertisement concludes with the senior declaring that he would make his voice heard by refusing to vote for politicians that voted to cut funding to Medicare HMOs and did nothing to help seniors like himself.
American Association of Health Plans Ads—Forget it, 6/24/1999

Blue Cross and Blue Shield of Florida, Inc.

The video is an advertisement paid for by the American Association of Health Plans. A construction worker criticizes policies enacted by politicians that increase the price of health insurance. The worker dismisses politicians that support such policies and then campaign for his vote. The advertisement ends with the slogan, “When Politicians Play Doctor Real People Can Get Hurt.”
American Association of Health Plans Ads—Selected Spots

Blue Cross and Blue Shield of Florida, Inc.

The video contains three advertisements. The first is the “Answer” advertisement about seniors refusing to vote for politicians that cut Medicare HMO funding. The second features imagery that compares trial lawyers to sharks. The advertisement claims that the lawyers plan to sue the health plans of average Americans and encourage the viewer to call Congress to protest them. The third advertisement follows a man who inherited his father’s business but was forced to sell it to pay the inheritance tax. The advertisement concludes with a phone number that the viewer can call to protest the tax.
BCBSF: Mike Cascone Jr. – Speech at Annual Sales Marketing Meeting

Blue Cross and Blue Shield of Florida, Inc.

This video is a short, pre-recorded opening speech given by Mike Cascone, Jr. at Blue Cross Blue Shield of Florida’s annual sales marketing meeting. He begins by saying he wishes he could be there to personally applaud their outstanding achievements. He explains he cannot be there due to a scheduling conflict while he attends a national Blue Cross Blue Shield meeting in Texas. He expresses how proud he is of BCBSF’s sales organization. He explains that the 135,000 net contract gain was the largest in BCBSF’s history and congratulates everyone for their work in obtaining that goal. He congratulations the 1998 President’s Council, Erv Pierce, John Stephens, Tim Waymouth, Edmund Zirower [sp?], Dan Galligan, and Mike Molina [sp?]. Cascone encourages everyone to work together to meet the challenges ahead of them as a company in the coming year.
Embracing the Power of Diversity

Blue Cross and Blue Shield of Florida, Inc.

This video discusses BCBSF’s commitment to equal opportunity and its appreciation of the diversity of its employees. The video explains BCBSF’s management philosophy, policies and training strategies, employee recruitment and selection approach, employee development strategies, efforts towards a family friendly workplace, and community outreach. The video concludes by emphasizing how these policies embrace the company’s diversity and benefits both the employees and the company as a whole.
National Business Unit Operations—Service Associate Recruitment Video

Blue Cross and Blue Shield of Florida, Inc.

This is a recruitment video for service associate positions at Blue Cross and Blue Shield of Florida. The video begins with employees that completed their training sharing their experiences. The presenter shares slides of a survey that helps determine suitability for the job. Training and employee responsibilities are discussed. People role play three examples of phone calls and situations that service associates must be able to handle. There are interviews with new employees discussing their experiences, benefits, and promotions. A speaker explains the salary and benefits of the service associate position. The video concludes with the presenter giving the survey again.
A Closer Look at Virtual Office, 2/1998

Blue Cross and Blue Shield of Florida, Inc.

Description: The Video begins with an introduction to Virtual Office, explaining that it will drastically change how BCBSF operates. The process of processing an insurance claim for surgery without Virtual Office is explained to show the difference that Virtual Office makes. The presenter explains the additional costs for the communication required to process the claim which are paid by the customers. The process of processing a claim with Virtual Office is then demonstrated. The presenter concludes that Virtual Office saves BCBSF weeks of time. A side-by-side comparison of the two videos shows how much longer processing claims takes without Virtual Office. Representatives of health care providers praise the convenience of Virtual Office in short clips. The presenter then outlines the different releases of Virtual Office and then explains that Virtual Office will simplify the customer’s experience. Representatives of the team of BCBSF employees working on Virtual office explain their positions. The benefits of the new Virtual Office career are explained by the representatives. The video concludes by summarizing Virtual Office’s benefits to customer.
American Association of Health Plans Ads—Game and Alarm, 6/6/1998

Blue Cross and Blue Shield of Florida, Inc.

The Video contains two advertisements paid for by the American Association of Health Plans. In the first advertisement, titled “Game,” politicians’ attacks on HMOs are compared to beating a piñata, which represents the Americans covered by HMOs. The advertisement lists major organizations that oppose the proposed regulation of HMOs. The second advertisement, “Alarm,” follows a security company owner who discusses how higher costs caused by regulations make it harder for his company to provide insurance to its employees. Both advertisements conclude with the slogan, “When Politicians Play Doctor Real People Can Get Hurt”